Student Hip Hop Organization: A Conversation with jeffstaple

In February of 2005, an assembly of die hard sneaker aficionados camped for days outside Staple Design – in freezing temperatures – on New York’s Lower East Side, for undoubtedly one of the most memorable sneaker releases of all time. Riots, stick up kids, back door escorts and police were all present on the scene… Reason? The release of the extremely rare and much anticipated Nike SB Pigeon dunks. The man behind it all is arguably one of the most influential figures in the street wear industry, and if you haven’t heard the name of jeffstaple – here is a 4 part video interview put together by the Student Hip Hop Organization by the Virginia Commonwealth University’s Brandcenter. The interview spans everything from his upbringing in a small town, his influences, and personal discourse on the state of the culture itself.


Words by Hypebeast.
Make sure to follow jeffstaple here on twitter.

5Q with jeffstaple

Design guru jeffstaple was a recent guest to Virginia Commonwealth University’s Brandcenter, invited by SHHO (Student Hip-Hop Organization) for a Q & A session regarding the overview of design. Aside from just a general intro into the industry, jeffstaple provided honest insight into branding, creating an identity, his relationship with advertising icon John Jay of Wieden + Kennedy, and thoughts on the now controversial 1984 Macintosh ad, amongst several other topics of interest. Offered below is his 5Q session, broken down into five parts.