New Balance and Burn Rubber have joined creative forces to launch the limited-edition New Balance MT580 Burn Rubber. Since 2004 Burn Rubber has been Metro Detroit’s exclusive premium sneaker boutique. Burn Rubber, a phrase from the Motor City’s car culture comparing sneakers on a person to tires on a car, is known throughout the community as the place to get the most sought after sneakers and clothing.
The New Balance 580 Burn Rubber is built on one of the most classic New Balance silhouettes. The sneaker is lined with a sleek orange, gray and black argyle in homage to the shop colors of Burn Rubber. Key features include: white patent heel and tongue labels, reflective grey foxing, and a customized hang tag featuring the shop’s mascot, the Chef. We took the opportunity to chat with Burn Rubber owner Rick Williams about the project, via an interview offered below, with further information available through the collaboration’s microsite.
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| For more check: http://hypebeast.com/2010/11/burn-rubber-new-balance-mt580/ |



